Walmart brings website ad sales in-house

Walmart is bringing its website ad sales and the related analytics work in-house, according to Ad Age. The account has been handled by WPP’s Triad, and the move eliminates most of the work for Triad, which WPP acquired less than three years ago. The transition is expected to last through May. Hundreds of jobs will be affected, and Triad, which is part of GroupM’s performance marketing group, reportedly will enforce noncompete clauses in their contracts, thereby preventing employees from moving..
Read more...

;